mg游戏网站登录入口

Baltimore's Investment Real Estate Leader

巴尔的摩遗留

mg游戏网站登录入口 is Baltimore’s premier provider of investment realty properties, from apartment and condo buildings to commercial investment properties. The Frederick family has worked in the real estate industry for over 100 years. mg游戏官网点此进入 began working with mg游戏网站登录入口 in 2016 to assist them with website design, social media marketing, 内容创作, 和当地的mg游戏网站登录入口. We’ve helped BFR create a unified brand identity for their website, 内容, 和社交平台, and highlight the advantages of investing in real estate across the Baltimore metro area. 

所面临的挑战

Despite the significant name recognition across the Baltimore area within the investment industry, mg游戏网站登录入口 wasn't being found for relevant keywords within their industry. The website offered an outdated aesthetic that did not take advantage of full width web design, and made it difficult for a larger team to upload property listings to the site. While they had existing social media channels, they were underutilized.  另外, we wanted to craft 内容 that would help educate possible investors about the industry and explore what Baltimore has to offer as a city. 

解决方案

We wanted to help build a unified brand identity for BFR that comes through in their website, 文字内容, 以及社交媒体上的帖子. The website overhaul brought a modern aesthetic and makes it easier for their growing team to upload new properties with ease. A big goal was to create 内容 that helped answer investors questions, 新老, and to take an in-depth look at the diverse neighborhoods of Baltimore. This involved curating unique photo and video 内容 to be featured in blogs 以及社交媒体上的帖子. This approach allowed us to help identify for those unfamiliar why mg游戏网站登录入口 has become such a recognizable name within their industry. 

On-Going Website Development

Prior to working with mg游戏官网点此进入, BFR’s website was in need of a serious upgrade. It featured an outdated theme, and wasn’t very efficient for agents to add new property listings. We rebuilt the site from the ground up with a custom theme that allowed for this process to be easier for the BFR team. Our design strategy included a custom-tailored blog section that organized a catalog of 文字内容 into easily-navigable sections 

摄像

Custom 内容 is a cornerstone of what we do at mg游戏官网点此进入, and videography is a key piece of this process. For mg游戏网站登录入口, we used video 内容 to explore different sides of the company. Videos like our Tour Dem Parks highlight events in the community and help potential investors understand more about Baltimore as a city. Other videos are targeted towards education, exploring the questions clients may have about the property investing industry. This video 内容 helps compliment the written pieces that drive mg游戏网站登录入口, and helps clients connect with BFR on a more intimate level. 

mg游戏官网点此进入

We utilize blog writing to both inform and create a concentrated mg游戏网站登录入口 push. For mg游戏网站登录入口, our blogs have explored topics ranging from legislative updates to investment advice to neighborhood showcases that identify the unique features Baltimore’s many neighborhoods have to offer. Each blog is written with an mg游戏网站登录入口 strategy in place to help capitalize on relevant keywords and bring new clients into the fold.  

摄影

Original photography is an excellent way to help websites and social media accounts stick out. We have provided BFR with a catalogue of original photo 内容 to use across different platforms. These include property photos, photos of events sponsored by mg游戏网站登录入口, and photos of neighborhoods and their attractions across the entire city. This original 内容 helps separate them from competitors who overuse stock, and helps us showcase the Baltimore for the beautiful and unique city that it is. 

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